Global Market Of Samsung Galaxy Note 7 †MyAssignmenthelp.com

Question: Discuss about the Global Market Of Samsung Galaxy Note 7. Answer: The smart phone industry is a rapidly growing industry in the global market. The Samsung is one of the leading global manufacturers operating in information technology and mobile communications, consumer electronics and device solutions. The case study shows the detailed information regarding the incidents of Samsung Galaxy Note 7 which was rated as four and half star as compared to Apple iPhone 7 Plus. The company further stand second after Apple in the leading mobile industry. The product launched was marked as the failure of the reputation of the brand Samsung. The Galaxy Note 7 when launched made huge revenue for Samsung as a result it increased the sales and production of the company. The reports of overheating and catching fire on the mobile started to be informed soon after which the first recall was placed by Samsung in order to sustain their goodwill and reputation which cost the company about 2.5 million. Anyway, this failed and again the same problem came to arise and fina lly the product was ceased in terms of sales and production both. Symptoms The symptoms started as overheating of the batteries and the combustion of the mobile phones. In some cases the mobile phones exploded suddenly. The user after complaining about the product to Samsung stopped using the products. The quality commission put stop on using Samsung Galaxy Note 7 and also stated that the customers using the product should stop using it. The smart phone industry is rapidly increasing the markets such as North America, Western Europe, Japan and Asia in 2.5 years. The android OS had immensely positive impact over the global smart phone market. The feature of android includes low cost services and user friendly software has attracted a huge amount of customers to operate and consume worldwide. For many of the manufacturers Android have driven and opened a platform for competitive market. The Samsung is one of the leading manufacturers on a global basis in terms of volume (Samsung ca, 2018). It operates in more than 50 lawsuits. The Samsung brand is considered as valuable in the world. Samsung was a manufacturer of mobile phones and its high level of vertical integration was its strength. The innovativeness of adapting methodologies and adaptability of technological trends were its internal strength. Later it was reported, that an incident took place in an airplane where the smoke filled inside the flight which was caused due to the combustion of Samsung mobile phone. After this incident, the flights between Canada and United States ban the phone usage (Hartley, 2017). Major problem The major problem was related with the battery of the Samsung Galaxy 7 Note. The battery was getting overheated causing to explosion of the mobile. After the launch of the product, the arrival of reports regarding the complaints related to overheating and catching of fire due to the mobile started coming. It affected the brand image and as a result there were many losses caused to the consumers who purchased and to the company as well. This incidents one after another happening with the users kept on reporting even after the first recall. In the first recall Samsung admitted their mistake and stated that there was a defect in their mobile phone batteries and announced that all the Samsung Galaxy Note 7 were getting replaced after the fixation of the battery. However, the same problem persist which again made the company to recall and this time. The major problem that pursued with Samsung was they did not pay attention in the internal problem instead they again launched Note 7 with th e same issue. Later the company had to take decisions to cease the sales and production of Samsung Galaxy Note 7 (Smith, 2017). In place the company should have tested and investigated the case and all the incidents taking place and reason in brief in the initial stage to prevent the second recall. However, the first recall was going according to the plan and again the analyst had figured out the sales unit as 15 million units but it failed due to the lack of investigation. Causes Instead of thoroughly investigating about what went wrong the company admit the mistake and soon released another version of the Note 7 with the same defect. Instead it should have tested its mobile phones again with a small group of sample people before launching after the initial recall. The company expected losses and that also immediate from the mobile business. It was a result of the insulated elements led down by the short circuit and self heating. After investigation it was reported that the battery manufacturing issues stand out to be the reason for the galaxy Note 7 fire. There was a defection in the negative electrode in the production of batteries of the first batch and in the second batch of production melted coppers were found (Heaps Poindexter, 2017). Samsungs recall strategy was planned to sustain the goodwill and loyalty among the customers and the media but unfortunately it turned to stand less satisfactory with the upcoming reports of overheating and combustion. The batteries were getting overheated and causing to explode. This resulted in the damage to both consumers and company. The safety of the consumers were hurt which ruined the reputation of the company. The Samsung Product Galaxy Note 7 is created with a 5.7 inch display with Android 6.0.1 Marshmallow, and 12 mega pixel cameras with 5 mega pixel front camera. The battery is of 3500 mAh with RAM 64GB. It is a wireless charging device and can give competitive challenge to Apple iPhone 7 Plus. The product was facing a problem with its quality of its battery which was defected. However, the company had tried and assured its consumers, retailers, distributors and its stakeholders by taking apology and gratitude and stating that it will give its all efforts to regain the customers trust. References Heaps, M., Poindexter, K. (2017). The Quest for Quality in the Modern Enterprise.Quality,56(4), 32. Smith, A. D. (2017). Integrating Intellectual Property and the Smartphone Patent Wars: Case Study of Conflicts of Supplier Partnering. Hartley, S. (2017). The case of the exploding Samsung phones.Busidate,25(1), 9. Samsung ca. (2018).Mobile | TV | Home Appliances.Samsung ca. Retrieved 21 March 2018, from https://www.samsung.com/ca/